We analyzed the $149 billion health‑drink market to identify untapped potential in non‑carbonated wellness beverages. With growing demand for digestion-friendly, low-bloat options, Inner Beauty is well positioned to become the non-fizzy counterpart to Olipop.

Designed a CBD brand and mobile store experience with the goal of increasing conversions by 25% and user retention by 20% within the first 6 months after launch. The project focused on two key phases: creating a distinctive brand & packaging, followed by UX/UI design of the store experience and usability & A/B testing for continuous improvements towards the goal.

Designed strategic communications to boost employee engagement in sustainability programs, resulting in a 25% increase in volunteerism and directly supporting the company’s main goal of improving its Higg Index score.