Hey! I'm Cami!
Hey! I'm Cami!
Lead Product Designer and founder of Hey AMA Creative. I'm obsessed with UX strategy and reaching goals. Check some of my work below.
Lead Product Designer and founder of Hey AMA Creative. I'm obsessed with UX strategy and reaching goals. Check some of my work below.
HEY! NICE TO SEE YOU HERE.
🚀 Uncovered opportunities in the wellness drink market through user research & branding.
UX Research & Branding Strategy
We analyzed the $149 billion health‑drink market to identify untapped potential in non‑carbonated wellness beverages. With growing demand for digestion-friendly, low-bloat options, Inner Beauty is well positioned to become the non-fizzy counterpart to Olipop.
⚡ Boosted conversions & retention through strategic UX design.
Product Design & Research
Designed a CBD brand and mobile store experience with the goal of increasing conversions by 25% and user retention by 20% within the first 6 months after launch. The project focused on two key phases: creating a distinctive brand & packaging, followed by UX/UI design of the store experience and usability & A/B testing for continuous improvements towards the goal.
🌱 Elevated employee engagement through strategic UX.
UX Design & Corporate Newsletters
Designed strategic communications to boost employee engagement in sustainability programs, resulting in a 25% increase in volunteerism and directly supporting the company’s main goal of improving its Higg Index score.
🚀 Uncovered opportunities in the wellness drink market through user research & branding.
UX Research & Branding Strategy
We analyzed the $149 billion health‑drink market to identify untapped potential in non‑carbonated wellness beverages. With growing demand for digestion-friendly, low-bloat options, Inner Beauty is well positioned to become the non-fizzy counterpart to Olipop.
⚡ Boosted conversions & retention through strategic UX design.
Product Design & Research
Designed a CBD brand and mobile store experience with the goal of increasing conversions by 25% and user retention by 20% within the first 6 months after launch. The project focused on two key phases: creating a distinctive brand & packaging, followed by UX/UI design of the store experience and usability & A/B testing for continuous improvements towards the goal.
🌱 Elevated employee engagement through strategic UX.
UX Design & Corporate Newsletters
Designed strategic communications to boost employee engagement in sustainability programs, resulting in a 25% increase in volunteerism and directly supporting the company’s main goal of improving its Higg Index score.