CoachLogik is an AI-powered SaaS platform that helps coaches save hours creating workouts, tracking athlete performance, and delivering personalized feedback. This ongoing project focuses on evolving the platform from a functional MVP to a polished, scalable product that stands out as the best coaching platform on the market. Our team maintains a high level of engagement with users, gathering real-time feedback to inform rapid, agile iterations. The work emphasizes close collaboration with highly talented engineers to ensure design decisions are both technically feasible and deeply user-centric.

Lentil is a nutrition SaaS that allows users to scan meals for personalized insights, nutrition facts, and healthier food swaps. The project aimed to evolve Lentil from MVP to a polished, engaging product by establishing a cohesive visual identity and refining the overall user experience based on beta user feedback. The experience introduced light gamification to motivate consistent healthy habits, improve long-term engagement.

Designed a CBD brand and mobile store experience with the goal of increasing conversions by 25% and user retention by 20% within the first 6 months after launch. The project focused on two key phases: creating a distinctive brand & packaging, followed by UX/UI design of the store experience and usability & A/B testing for continuous improvements towards the goal.