🚀 Uncovered opportunities in the wellness drink market through user research & branding.
We analyzed the $149 billion health‑drink market to identify untapped potential in non‑carbonated wellness beverages. With growing demand for digestion-friendly, low-bloat options, Inner Beauty is well positioned to become the non-fizzy counterpart to Olipop.
🎯 Goals & Metrics
Sales Strategy: Launch Inner Beauty in Q1 with a focus on retail partnerships and national store placement.
Projected Revenue: Capture 0.05% of the health drink market (~$172M potential in first 3 years).
Brand Loyalty Goals: Drive 20% repeat purchase rate via strong branding, UX and digestive health value prop.
$149B
Estimated Market in 2024
74%
Users Reporting Bloating
$172M
Projected Revenue
🧠 User & Market Research
We surveyed 200 target consumers (ages 18–38):
74% of consumers report bloating or discomfort from fizzy drinks, yet most gut health beverages on the market are carbonated.
Millennials and Gen Z are cutting soda in favor of low-sugar, functional drinks.
Aesthetic branding, clear health benefits, and great flavor are key to driving trial and brand loyalty.
The global functional drinks market size was estimated at $149.75 billion in 2024 and is projected to reach $248.51 billion by 2030, growing at a CAGR of 8.9% from 2025 to 2030 according to Grand View Research.
🧩 Solving Problems
Inner Beauty was created to fill a gap in the wellness beverage space: a non-carbonated, bloat-free drink that supports gut health without the fizz. Inspired by the success of brands like Olipop and Poppi, we asked:
"How might we reach the people who love the benefits, but not the bubbles?"
By leaning into bold, feel-good branding and benefit-led messaging, we designed a seamless experience that resonates with this untapped audience. From packaging to digital touchpoints, making the "no bubbles" option the new go-to.
✅ Why It Works
Inner Beauty hits the sweet spot: a stylish, functional, non-fizzy wellness drink for the bloat-conscious consumer. Where Olipop owns the fizzy probiotic lane, Inner Beauty carves out space in the still-drink functional category, giving gut health a gentler, more approachable platform, with all the branding strength and strategic UX to scale.
Bold, expressive typography with a vintage charm.
Gradient backgrounds for a fresh, feel-good glow.
Vibrant colorways to reflect natural ingredients and flavor moods.
Clean layout and hierarchy to support product clarity.
Emphasis on wellness language (“non-carbonated,” “inside out wellness”).
Happy sippin'!
