🌱 Elevated employee engagement through strategic UX.
Designed strategic communications to boost employee engagement in sustainability programs, resulting in a 25% increase in volunteerism and directly supporting the company’s main goal of improving its Higg Index score.
🎯 Goals & Metrics
25% Increase in Employee Volunteer Participation: Driven by clear messaging, improved internal communications, and UX design focused on engagement.
30% Growth in Intranet Engagement: Achieved through redesign of information architecture, improved accessibility of sustainability data, and streamlined user flows.
100% Adoption of Global Design System: Ensured consistent brand communication across multiple global teams and accelerated content creation.
+25%
Volunteer Work
+30%
Intranet Engagement
100%
Design System Adoption
🧠 Employee (User) Research
Lack of Visibility: Many employees were unaware of existing sustainability initiatives or how their contributions could make an impact.
Information Overload: Sustainability updates were spread across disconnected channels, making it difficult for users to find relevant, actionable information.
Motivation Tied to Meaning: Users were more likely to engage when they saw tangible results, community involvement, or connections to causes they cared about.
Time & Access Barriers: Employees cited limited time and unclear sign-up processes as major obstacles to volunteering or participating in sustainability programs.
🧩 The Problems
Although Boardriders was deeply committed to sustainability, improving our Higg Index score required significant cross-functional effort. We needed to empower and motivate employees to volunteer, making it easier for them to understand, access, and contribute to high-impact sustainability tasks at scale, with that main goal in mind we asked:
"How might we inspire action and make sustainability feel personal, accessible and rewarding for our employees?"
Low employee participation in sustainability efforts due to a lack of clear, engaging communication.
Intranet lacked an organized, accessible hub for sustainability information, limiting awareness and involvement.
Global teams had inconsistent branding and communication materials, causing misalignment and inefficiencies.
🤝 Let's Work Together
One of the most effective ways to gain employee buy-in was by involving them behind the scenes early on. Inviting them to brainstorm ideas and contribute to real solutions. When people felt heard their engagement and willingness to volunteer increased significantly. Here's an example of workshop where employees helped us brainstorm ideas and company goals that tied back to SDG pillars:
✅ Digital Solutions
Global Design System: Developed a comprehensive visual and communication style guide adopted globally, ensuring consistent & scalable messaging.
Email Campaigns & Newsletter: Designed engaging, action-oriented newsletters to share updates, events and results, boosting employee awareness and participation.
Event Marketing & Success Sharing: Created visually impactful content to promote volunteer events and highlight their impact, fostering a sense of community and encouraging future involvement.
Intranet Redesign: Created a dedicated sustainability hub where employees could access training, sign-up for volunteer tasks, ask questions, and view real-time data, resulting in a 30% increase in usage.
